🔎adidas: Supershoe = Superstock?🏃

Nike stock tripled when it dominated road running the way adidas is dominating right now. Yet adidas gets no love from investors. Its stock is trading below the pandemic bottom and it keeps falling.

TLDR Summary

• If you want to sell branded products, you need to get your customers excited. Nike’s reinvention of road running shoes in the late 2010s is a perfect example. After Eliud Kipchoge won the 2017 Berlin Marathon in the freshly launched Vaporfly 4%, its stock ran more than 200% over several years. And then it topped shortly after Nike’s shoe dom…