Fallacy Alarm

Fallacy Alarm

🔎July 2026 Market Strategy

Waiting for the narrative pivot...

Rene Bruentrup's avatar
Rene Bruentrup
Jul 14, 2026
∙ Paid

In my June 2026 Market Strategy, I argued that inflation is dead and that most investors are hopelessly behind the curve on this realization. I viewed a downward impulse to interest as the obvious next step which will liberate consumers and boost the revenues and earnings of those companies that serve them. As a result, the corporate capex party will end because investors will drop the shares of the big spenders to chase the stocks of companies that will have a sustainable earnings acceleration from bombed out levels: B2C. Let’s see how the picture has evolved since then.

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TLDR Summary

  • There are cracks in both the AI Trade and in the Debasement Trade. The share prices of hyperscalers are falling. This is highly problematic for the AI economy as a whole. Falling share prices imply a rising cost of capital and a rising cost of capital disincentivizes spending.

  • Gold and Bitcoin are in a bear market as well. Spot inflation is surprising to the downside. Inflation expectations are falling. The yield curve is flattening. Credit demand is cooling.

  • GDP growth will likely disappoint. But that’s actually good news for Main Street because most of the recent growth is of speculative nature. It stems from massive corporate investment in a distinct corner of the economy with little ripple effect into the rest of the economy.

  • Interest rates will fall once the penny drops in consensus opinion. And that will provide much needed relief for US households. I know I keep repeating myself here. But this is the most important narrative pivot in the making in a long time. Waiting for that to unfold requires patience.

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